In this episode, Dave is a guest on the We're Not Marketers podcast, hosted by Zach Roberts (Founder of Break Into Product Marketing), Eric Holland (current Product Marketer at Klue), and Gab Bujold (Founder at Press X to Market). They sit down to talk about Dave’s journey in B2B marketing—from marketing manager to CMO—hosting a podcast for B2B marketing, and organizing Exit Five’s first-ever in-person event, Drive in Burlington. Plus, Dave answers one important question: Are product marketers actually marketers?

We’re Not Marketers and Dave also cover:

• One way “frameworks” might hurt your product storytelling.
• Why you can’t just start a podcast in B2B without this obvious skill?
• What Dave said is “the most important role in B2B marketing”.
• Don’t tell sales “what to do”. They almost never listen. Do this instead.
• Why “messaging by committee” sucks.
• Good news! The "80% difference" to great B2B marketing, uses two common PMM skills.
• How can we (product marketers) simplify B2B marketing

Timestamps

• (01:05 ) - Dave's Journey and Podcasting Tips
  


• (05:53 ) - The Importance of Product Marketing
  


• (07:51 ) - Early Stage Marketing Strategies
  


• (15:04 ) - Building Trust and Influence in Startups
  


• (21:59 ) - Positioning and Messaging Challenges
  


• (26:17 ) - Addressing the Decline in Win Rate
  


• (28:50 ) - Importance of Executing Positioning
  


• (29:23 ) - Casual Conversation and Personal Interests
  


• (30:24 ) - Messaging Torture Chamber
  


• (30:57 ) - Marketing Strategies: Brand vs. Content
  


• (32:40 ) - Event Marketing Insights
  


• (34:25 ) - Simplifying B2B Marketing
  


• (38:04 ) - The Role of Podcasts in B2B Marketing
  


• (44:49 ) - Conclusion and Upcoming Events

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

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